I couldn’t agree more with Dave Winer:
It’s one thing if they let you in for free, then sure, show a few ads. But I paid to see the movie. Sorry, you don’t get to run ads if I pay. Maybe if they stop running ads, people will start going to the movies again.
Last Sunday night we couldn’t find anything better to do than go watching Star Wars Episode III. The evening was too damn hot to go for a walk or otherwise stay outside, so we opted for a movie: at least there would be air conditioning.
The problem is that it cost us 20€ (7.50€ each for me and the wife and 5€ for the kid) while we could have waited three or four months and got it from the Blockbuster store right across the street from home for less than 4€, keep it for three nights and not be forced to watch 15 minutes of ads before the film started!
The movie was just above mediocre, and don’t get me started about the cost of the popcorn!
We were also subjected to 15 minutes of trailers. Having seen the “War of the Worlds” trailer, I really want to see it, but for sure it’s going to be in DVD, even if special effects are not the same on the small screen.


a propos “small screen”:
why not buy a cheap video projector? there are good ones available for unter 800$. think of the money you’ll save on popcorn alone!
there’s nothing better than a big white wall, a good dvd collection and a popcorn maker.