This had already been spotted in a few selected blogs, but now it’s available to everyone.
Enter AdSense for feeds, launching today in beta. The idea is simple: advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising - and in the long run, more quality feeds to choose from. Given the great flexibility that feeds can offer, it’s essential to get the model right, especially so that readers are satisfied. Towards this end we have outlined what we believe are some best practices for advertising in feeds. Publishers who want to participate in the public beta can apply here.
I know some are against this, but personally I agree with Steve Gillmor:
Which reminds me: those who still fear ads in feeds, try this experiment–give us a full text feed with ads (or not, if the content is the ad) and maintain an abstract feed without. Then let the market choose. I know what I think will happen. And quickly too. All we are saying… is give feeds a chance.
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