These days, I'm reading Gerald M. Weinberg's The Secrets of Consulting. Basically, I ordered it when I was seriously thinking about becoming a free-lance consultant, but even if this won't probably happen anytime soon, there are still lots of gems in this little red book.
One of those is “The Third Law of Marketing”:
Spend at least one day at week getting exposure.
In 1985, when the book was written, there were no blogs, not even the Web. But today, for a consultant or a professional, what better way too get exposure than keeping a blog?
Keep this in mind next time you feel you're wasting too much time blogging (which of course entails reading lots of other blogs). If you're not spending at least one day per week doing it, you aren't doing it enough.
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